Every company has customers, and every company should maintain some basic information about those customers such as names, addresses, purchases, contracts, invoices, etc. Thus, every company should have at least some basic CRM technology to track and serve their customers.
What is CRM? Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationships. Sales, Marketing, Accounting and Customer Service can all be united with a powerful, centralized CRM system made to retain customer loyalty, increase revenue, and deliver consistent, efficient customer service.
What better way to track sales leads and opportunities, share data across multiple sales representatives, improve the understanding of your sales process, communicate with a group of people on a one-to-one basis, and improve your business process in the most important area: sales. Not to mention managing your daily communications, calendaring, tasks and appointments, and a built-in reporting system that beats tedious data entry on multiple spreadsheets.
Why CRM? Because CRM software can increase profitability for your business by reducing current operating costs by eliminating the expense of multiple software systems, and can convert more leads to sales through shared workflows with all customer data current and available to every team member at all times.
A CRM is built to manage customer data in one central location, allowing all the employees of the same company to access an organized database, where Sales, Customer Service and Management have access to the same customer data using tools to provide a complete integration between pre-sales, post-sales, procurement, fulfillment, and other business processes within your organization.
Simply put, a good CRM system will help create a customer-focused business process by helping to set goals, establish and maintain customer rapport, and produce positive feelings of unity and success within your company.
What are you waiting for?
Invest in CRM, knowing you need it, or be prepared spend more time and work harder to convert more leads to sales!
Once you implement your CRM system, you will wonder how you managed your business before it!